Title: I'm a Brand
Author: Gaurav Gulati
About the book: The world has changed. Technology has made the world smaller, more connected. We’re inundated with an infinite amount of options for any and everything we could ever dream of.
How do we distinguish ourselves from our competition?
We start with our brand.
If you’ve ever dreamed of long-term success, the most essential thing you must do to create longevity, build a solid customer base, and guarantee your positioning is to build your personal brand.
“I’M A BRAND” is the quintessential guide to turning your idea into a successful brand that people will return to time and time again. Filled with must-read industry knowledge, this book walks you from your idea through the entire process of finding your niche, building your creative vision, building your brand promise and differentiation, develop your brand value proposition, and so much more to position you well for long-term success.
Whether you’re in the beginning stages of building a career or are well established and looking to expand your reach, you’ll find valuable tips in this book will help you get to the next level.
Author: Gaurav Gulati
About the book: The world has changed. Technology has made the world smaller, more connected. We’re inundated with an infinite amount of options for any and everything we could ever dream of.
How do we distinguish ourselves from our competition?
We start with our brand.
If you’ve ever dreamed of long-term success, the most essential thing you must do to create longevity, build a solid customer base, and guarantee your positioning is to build your personal brand.
“I’M A BRAND” is the quintessential guide to turning your idea into a successful brand that people will return to time and time again. Filled with must-read industry knowledge, this book walks you from your idea through the entire process of finding your niche, building your creative vision, building your brand promise and differentiation, develop your brand value proposition, and so much more to position you well for long-term success.
Whether you’re in the beginning stages of building a career or are well established and looking to expand your reach, you’ll find valuable tips in this book will help you get to the next level.
My Views: One of the most important assets an individual can have these days is the art of selling. Not any other product, but the art to sell themselves as a product. Guarav says that he wants his readers to become a brand and say I'M A BRAND.
In his book, he discusses why personal branding is essential and what all it serves to you. How easy it has become to brand yourself in this digital era where you can connect with anyone and everyone in an instant. He talks about various factors that attract people's attention. How to imbibe those factors and be a brand in this age of competition.
Gaurav's words can surely push some lazy bones to make something out of their life. He has done his part of sharing the tactics and now it is all up to the readers how to imply those.
Not everyone gets what this book is trying to teach because you've to be unique to become a brand. And if everyone gets what Gaurav is trying to say, then a new race will begin.
In his book, he discusses why personal branding is essential and what all it serves to you. How easy it has become to brand yourself in this digital era where you can connect with anyone and everyone in an instant. He talks about various factors that attract people's attention. How to imbibe those factors and be a brand in this age of competition.
Gaurav's words can surely push some lazy bones to make something out of their life. He has done his part of sharing the tactics and now it is all up to the readers how to imply those.
Not everyone gets what this book is trying to teach because you've to be unique to become a brand. And if everyone gets what Gaurav is trying to say, then a new race will begin.
Rating: 4/5
Reviewer : Shweta Kesari
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