Title: Decoding Luxe
Author: Mahul Brahma
Blurb: Decoding Luxe explores various facets of luxury brands, taking a strategic, behavioural, historical, experiential, demographical, psychological, dynamic, mechanical and philosophical look at what constitutes luxe or dazzle.This book is a bible for all stakeholders of luxury brands owner, custodian, retailer, connoisseur as well as student helping them understand and formulate, with a historical perspective, an effective strategy for conceiving, positioning, placing, promoting and pricing these luxury products. It is all about finding the magic potion for a brand’s success with luxe in India, who always look for value-for-money or value for label.
My Views:
You definitely have read words for 'quest for love', 'quest for peaceful life' and blah blah. Mahul in his debut book talks about the quest for luxury, one thing most of all really crave for. He talks about some popular brands, and how they evolved by the time, and some unique assets that make them a brand.He says that the drivers of luxury in India are GIMC (The Great Indian Middle Class). It is evidently noticed that from last few decades, we Indians are moving towards luxury, the word 'Brand' has its own pride in itself. And we Indians has this tendency to show off our opulence acquiring all these luxuries.
Well, we all are very well aware of this. But, what we are not aware of drives author's presence in the literature world. How luxury became a part of Indians, the story behind the first few luxuries that has arrived in India (now International brands).Most of the facts are tore from the pages of history that gave me an 'O' of astonishment. I couldn't even imagine my best as for how people at that time were so fond of luxury items.
This book is crafted for all the people who work for Big brands, who loves to have luxuries by their side.He makes one point very clear in the very beginning of the book that he is not here to advertise some brands or to put his reviews about luxurious products, but he marks his presence to take his readers on a quest through dreams, aspirations, contradictions, myths, royalty, and realities.But, I'm not among those who could simply nod on the words of a big mouth. I was there to see if he stands for his words. And, alas he was right. He maintained the balance requires keeping his motive straight-aligned. He knows very well what he needs to deliver and he delivers the content with great poise.
I liked the Seven Ages part, where a brand is considered as a player and seven stages of a brand are being elaborated just like Shakespeare's famous play As You Like It. I liked to roam through each detail he provides, as I was just aware of the BIG names, but knowing such ideologies behind them adds a lot.
This book is one of its kind, rare and unique. I'm glad to find such books materializing in the Indian market where you can smell something disparate. Albeit, initially such books couldn't find places in the market as compared to the ruling ones, but I'm sure with time and effort they will start evolving.
Rating: 4/5
Reviewer: Shweta Kesari
Author: Mahul Brahma
Blurb: Decoding Luxe explores various facets of luxury brands, taking a strategic, behavioural, historical, experiential, demographical, psychological, dynamic, mechanical and philosophical look at what constitutes luxe or dazzle.This book is a bible for all stakeholders of luxury brands owner, custodian, retailer, connoisseur as well as student helping them understand and formulate, with a historical perspective, an effective strategy for conceiving, positioning, placing, promoting and pricing these luxury products. It is all about finding the magic potion for a brand’s success with luxe in India, who always look for value-for-money or value for label.
My Views:
You definitely have read words for 'quest for love', 'quest for peaceful life' and blah blah. Mahul in his debut book talks about the quest for luxury, one thing most of all really crave for. He talks about some popular brands, and how they evolved by the time, and some unique assets that make them a brand.He says that the drivers of luxury in India are GIMC (The Great Indian Middle Class). It is evidently noticed that from last few decades, we Indians are moving towards luxury, the word 'Brand' has its own pride in itself. And we Indians has this tendency to show off our opulence acquiring all these luxuries.
Well, we all are very well aware of this. But, what we are not aware of drives author's presence in the literature world. How luxury became a part of Indians, the story behind the first few luxuries that has arrived in India (now International brands).Most of the facts are tore from the pages of history that gave me an 'O' of astonishment. I couldn't even imagine my best as for how people at that time were so fond of luxury items.
This book is crafted for all the people who work for Big brands, who loves to have luxuries by their side.He makes one point very clear in the very beginning of the book that he is not here to advertise some brands or to put his reviews about luxurious products, but he marks his presence to take his readers on a quest through dreams, aspirations, contradictions, myths, royalty, and realities.But, I'm not among those who could simply nod on the words of a big mouth. I was there to see if he stands for his words. And, alas he was right. He maintained the balance requires keeping his motive straight-aligned. He knows very well what he needs to deliver and he delivers the content with great poise.
I liked the Seven Ages part, where a brand is considered as a player and seven stages of a brand are being elaborated just like Shakespeare's famous play As You Like It. I liked to roam through each detail he provides, as I was just aware of the BIG names, but knowing such ideologies behind them adds a lot.
This book is one of its kind, rare and unique. I'm glad to find such books materializing in the Indian market where you can smell something disparate. Albeit, initially such books couldn't find places in the market as compared to the ruling ones, but I'm sure with time and effort they will start evolving.
Rating: 4/5
Reviewer: Shweta Kesari
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